Haryana's best digital marketing institute

AI & pERFORMANCE BASED DIGITAL MARKETING COURSE
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Students Trained
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How it works

WHY chose us

Nominal Fee

An investment in knowledge pays the best interest.Make informed investments in your education. In India, the average cost of a digital marketing course typically ranges from 40,000 to 80,000 rupees. However, quality often falls short of expectations in many cases. HIIM stands apart by offering top-tier educational content at an affordable price point."

Experienced Faculty

We appreciate educators who provide students with something to ponder beyond their regular assignments. At HIIM, our trainers are not only masters in their respective fields, but they also bring over five years of valuable experience. They are accomplished startup founders and industry leaders."

Live Class and Doubt class

"We firmly believe that all students have the potential to learn and thrive, though the path to success may vary from one individual to another, and the timing may differ. Committed to delivering quality education, we ensure that every class we offer is interesting and interactive.

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Life time Support

Even after completing the course, our commitment to your success continues. We offer lifetime support, granting you the privilege to access any class even after course completion. Our consultants are readily available to assist students facing any subject-related challenges.

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Internship opportunity

Our dedication to your success is unwavering, and we affirm this commitment with a job guarantee upon successfully completing the course.

Free Study materials and e-books

To enhance your understanding of the subject, we offer comprehensive ebooks covering each topic from beginner to advanced levels. These ebooks are meticulously crafted by the HIIM team, ensuring clarity and simplicity in language.

Book Your Demo Class

best digital marketing institute

About Us

"Marketing is no longer about the stuff that you make, but about the stories you tell." - This insightful quote perfectly captures the essence of HIIM approach. We believe in the power of storytelling to connect with audiences, and we're not just in the business of selling products and services – we're in the business of selling compelling narratives. HIIM is more than just a marketing agency; we are a passionate team of marketers driven by the desire to create enduring brands. Our dedication lies in delivering the exceptional results you need to propel your business growth to new heights. In our journey, we've encountered a significant issue. Despite investing substantial sums in digital marketing courses offered by reputed institutions, we've noticed a persistent knowledge gap among candidates. Many graduate without the essential skills required in today's digital landscape. This realization led us to take action. We are excited to announce the launch of our comprehensive, from-scratch-to-advanced digital marketing course. We understand the financial constraints that often deter individuals from acquiring the knowledge they need. That's why we've designed our course with nominal fees, making it accessible to everyone. Our commitment is to provide our students with the best possible education in digital marketing. We want to equip them with the skills, insights, and expertise necessary to thrive in the competitive digital world. We're determined to bridge the knowledge gap and ensure that our students face no obstacles in their journey toward a successful digital marketing career. At HIIM, we believe in creating opportunities, nurturing talent, and helping individuals realize their full potential. We invite you to join us in this exciting venture and embark on a journey of learning, growth, and transformation in the world of digital marketing. Are you ready to tell your own unique story of success in the digital realm? Let HIIM be your guide.

Who should consider enrolling in this course

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Students

We are currently residing in the digital age, where every business is either in the process of shifting to a digital platform or has already done so. If you browse any job portal, you’ll notice a remarkable surge in job openings within the digital sector, and these opportunities are expanding exponentially daily. Thus, for students, digital marketing offers one of the most promising career paths. Moreover, there has never been a better time to enter this industry. By doing so, you position yourself to grow alongside this rapidly expanding field, seizing the chance to be a part of its ongoing development.

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Working Prosfessionals

Maturity is defined by the transition from complaining and making excuses to taking action and effecting change. We are currently in the midst of the ‘Second Industrial Revolution,’ where businesses are wholeheartedly embracing digital marketing. This transformation demands adept individuals who can navigate the new avenues that fuel organizational growth. As the demand for skilled digital marketers continues to surge, this training program unlocks a multitude of doors across various industries. Even those already engaged in traditional marketing can pivot towards digital marketing, aligning with the prevailing shift in corporate strategies.

Entrepreneurs

“Marketing serves as the cornerstone of every business. Regrettably, the exorbitant fees associated with marketing agencies pose a significant hurdle for small businesses and startups. However, regardless of their size or resources, these enterprises recognize that effective marketing is fundamental to success. In situations where hiring a digital marketing agency is financially out of reach, HIIM entrepreneurship course empowers you to independently promote your brand on a global scale.”

Course Content

01 : Marketing v/s Sales
02 : Marketing Mix and 4 Ps
03 : What is Digital Marketing
04 : Inbound vs Outbound Marketing
05 : Content Marketing Section
06 : Understanding Traffic
07 : Understanding Leads
08 : Strategic Flow for Marketing Activities

 Domains
 Buying a Domain
 Buying a Hosting plan
 linking Domain and Hosting
 Adding domain name to web Server
 Installing WordPress
 Adding Plugins

 Adding web pages & content
 Strategic Design of Home,Contact Us, Gallery , product and
services,About Us and portfolio page.

 eCommerce Introduction
 Planning eCommerce Website
 Adding Woocommerce plugin
 Designing eCommerce website
 Adding products
 Adding plugin related to website
 Payment Gateway
 Integrating Payment Gateway

 What is SEO?
 Introduction to SERP
 What are search engines?
 How search engines work
 Major functions of a search engine
 What are keywords?
 Different types of keywords
 Google keyword planner tool
 Keywords research process
 Understanding keywords mix
 Long Tail Keywords Short tail keywords
 On Page SEO
 Off page SEO
 Local SEO
 Mobile SEO
 Headings Tags {H1 to H6}
 Keywords in Blog and Articles
 Back Link Strategies

5
 Internal and External Links
 Meta Tags and Meta Description
 Website Content Optimization

 Introduction to Google Analytics
 How Google analytics works
 Understanding Google analytics account structure
 Understanding Google analytics insights
 How to set up analytics account
 How to add analytics code in website
 Understanding goals and conversions
 How to setup goals
 Understanding different types of goals
 Understanding bounce & bounce rate
 Difference between exit rate & bounce rate
 Understanding filters & segments
 Monitoring traffic sources
 Monitoring traffic behavior

 What is Content Marketing?
 Introduction to content marketing
 Objective of content marketing
 How to write great compelling content
 Keyword research for content ideas
 Optimizing content for search engines
 How to market your content?
 Understanding online influencers

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 Case study on content marketing

 What is affiliate marketing?
 How people make millions of dollar in affiliate marketing?
 Affiliate marketing scenario in India
 How to be a super affiliate?
 Different ways to do affiliate marketing
 Some of the top affiliate network in the world

Social media optimization basically uses social media platforms as a method to promote and increase the visibility of the business online. Where other businesses choose to only set up a profile for their consumers on Facebook, Instagram, or Twitter, SMO is about deliberately designing, developing, and optimizing your social media marketing strategy to communicate with your intended audience. SMO lets you:

 
  • Helps to improve your brand
  • Increase Online visibility
  • Gain leads
  • Make connections to the audience

What is Social Media?
 Understanding the existing Social Media paradigms & psychology
 How social media marketing is different than others Forms of
Internet marketing
 Facebook marketing
 Understanding Facebook marketing
 Creating Facebook page
 Uploading contacts for invitation
 Exercise on fan page wall posting
 Increasing fans on fan page
 How to do marketing on fan page (with examples)
 Fan engagement
 Facebook advertising
 Types of Facebook advertising
 Creating Facebook advertising campaign
 Setting up conversion tracking
 Instagram advertisement
 Creating Instagram advertisement campaign
 What is LinkedIn?
 Understanding LinkedIn
 Creating Linkdin advertising
 Twitter Marketing
 Advertising on Twitter
 Types of ads
 Pinterest advertisement
 Creating advertisement campaign
 Snapchat advertisement
 Creating advertisement campaign

 Google AdWords Overview
 Introduction to Google Adwords & PPC
 Setting up Google Adwords account

 Campaigns, Adgroups, Ads, Keywords, etc
 Types of Advertising campaigns- Search, Display, Shopping & video
 How does Adwords rank ads
 What is quality score
 Why quality score is important
 What is CTR?
 Understanding bids
 Google merchant center.
 Understanding location targeting
 Understanding ad-extensions
 Understanding types of keywords
 Tracking Performance/Conversion
 What is conversion tracking?
 Display Advertising Banner ads

ansd many more…

 Google Adsense Fundamentals
 Google Adsense Approval Basics
 Google Adsense Approval Strategies
 Introduction To Adsense Account Interface
 How To Use Adsense Account Interface?

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 How To Place Ads On Websites?
 How To Place Ads On Blogs?
 Custom Ads Fundamentals

 What is email marketing?
 How email works?
 Challenges faced in sending bulk emails
 How to over come these challenges?
 Types of email marketing- Opt-in & bulk emailing
 What is opt-in email marketing?
 Setting up email marketing account
 Best platforms to do opt-in email marketing
 Setting up lists & web form
 Creating a broadcast email
 What are auto responders?
 Setting up auto responders.
 How to do bulk emailing?
 Top email marketing software’s & a glimpse of how to use them.

 Understanding lead generation for business

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 Why lead generation is important?
 Understanding landing pages
 Understanding thank-you page
 Landing page vs website
 Best practices to create a landing page
 Best practices to create a thank-you page
 Practical exercise-creating a landing page
 Types of landing pages
 What is A/B testing?
 Understanding lead funnel.
CONTENT M

Our Trainees Placed In

FAQ

Absolutely, you can count on us for a 100% placement guarantee. We’re committed to assisting you throughout the job search process, from arranging interviews to securing a position with a reputable company.

We start a new batch first and last week of every month.

There is no particular qualification needed for joining digital marketing course. Anyone Can join this course, 10th , 12th passed , under graduated, post graduated students, Working professionals and entrepreneur  anyone can join this course. There is no restriction of age and qualification for joining digital marketing course. Your interest in this subject is your qualification.

As digital marketing course has multiple verticles.  So, in order to cover the whole syllabus, it takes 3 to  3.5 months.

Your salary depends on the time and skills you invest. Initially, you can expect around Rs.15000 to Rs.50,000/month depending upon your skills.

Help & Support

We are ready to help you out.

Contact@Hiim.in
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