Social Media

Social Media Marketing Course Training in Dilsukhnagar

Social Media Marketing Course Training Institute in Dilsukhnagar

Social media marketing course training is one of the core modules of Digital Marketing offered by HIIM at Dilsukhnagar.

Social media marketing plays a vital role in planning a digital marketing strategy for a company or an individual. There is a relation between all the modules in digital marketing for getting better results and to be a successful digital marketing campaign.

What is Social Media Marketing?

Social media marketing refers to reaching not just customers i.e., reaching targeted visitors and converting them into loyal customers.


People in the industry say that promoting a social media pages to gaining customers but that is not right. Preparing buyer persona’s and doing social media marketing is the best way to reach the right audience.

For Example:

If you own a Women Beauty Parlour and you just promoted that page is some public groups in facebook.

Public groups may contain men and women, obviously, men are not the right audience. so, women cannot take your service if they are located too far from your service location.

That is why first we should buyer persona’s, think from customer perspective. Gender, age, demographics, location, and interests etc.,

Social media is one of the powerful tool for digital marketing. Social media tools like Facebook, Twitter, Instagram are all digital marketing tools which helps in reaching the right audience with the right products. Social media marketing helps in achieving goals like increasing website traffic, conversions building, reaching wider audience, increased brand awareness, having a brand identity and positive feedback for the brand, communication and interaction with key audience. The more audience we reach with social media marketing, the product sales increases with the networks.

Social media marketing could be said as the process of gaining traffic, through social media marketing tools. It is used to produce the content in such a way that it attracts the right audience with the correct brand exposure. Marketing is exciting the people with proper solutions for their problems.

Facebook ads, twitter ads are said to be a few successful social media marketing tools. To be a successful social media marketer, it is very important to know the pulse of the audience. A deeper research is to be made on the audience likes, dislikes, what they actually prefer, what are their real needs and wants.

Usually what people want on the surface may not be the truth. People may dream of something but may not be expressive in want they want and some may not even realise what they actually wish for. A good social media marketer, would project is products in such a way that the audience feel it the product for their unanswered prayers.

A product should be projected through social media marketing tools as genuine, ethically right, a solution to their problem and something which could make their life better than the previous life they shunned.

Who can find the course useful?

  • Freelancers
  • Digital marketers
  • Small business entrepreneurs like beauty parlours, spare parts companies etc.
  • Service oriented business like plumbing, computer repairs etc.
  • Woman/students/full time employees who are interested in part-time jobs
  • Anyone who is interested in learning the new trend and has a new vision.

In social media marketing courses,

We teach you how to find the right audience for any product or course or service. Social media marketing is more about knowing the latest trends in social media and the psychology of the potential customers. It is to know who will be interested in our products or services and how to impress them. Bringing the potential customers from the social media to our website. Usually people browse social media for their free and fun time. So interesting facts and stories should be provided so they can be educated and entertained.

In our institute, we have the latest updated course materials so anyone can understand the content and can work as social media marketers independently. Social media marketing is trendy and is growing each and every hour. This is the right time to work on it and learn the basics with advanced material. Our Team at HIIM ensures that you acquire the knowledge in deep level in a friendly manner.

We cover all the social media channels like Facebook, twitter, linked in and video marketing. With the knowledge learned in our institute you can learn and develop your knowledge in any new social media which may arise from time to time. Whatever be the media, the basics would be the same.

It is understand the consumers’ needs and fantasies and act accordingly. The targeted marketing skills is of utmost importance in social media marketing. Any product or service could not be sent to anyone or everyone. It should be segmented and concentrated on the target customers.

Our institute’s social media marketing courses ensures that you can get the right knowledge from the right people. Contact us now to start your career in social media marketing.



Advantages of using Social Media Marketing

– Immediate results/sales can be found

– Brand awareness

– Can reach maximum targeted audience within less time

– Can generate leads quickly

– Much cheaper than traditional marketing

More in class



Structure of our SMM Training program

We at HIIM designed this SMM course structure in such a way that you can develop user persona’s and select the social media channels to use.

For Example:

let us assume that you are using Facebook and Twitter if any social media channel named ‘X’ came into the play.

Simply you shouldn’t jump into using that ‘X’, first know whether your audience is using that ‘X’ social media channel or not.




Who can take this Social Media Marketing Course?

Those who have a minimum understanding of social media and want to learn SMM to promote or reach the right audience to get new loyal customers.





SMM Course Curriculum

What is Social Media?

Understanding the existing Social Media paradigms & psychology

How social media marketing is different than others

Forms of Internet marketing

Facebook marketing

Understanding Facebook marketing

Practical session 1

  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting

Increasing fans on fan page

How to do marketing on fan page (with examples)

Fan engagement

Important apps to do fan page marketing

Facebook advertising

Types of Facebook advertising

Best practices for Facebook advertising

Understanding Facebook best practices

Understanding edgerank and art of  engagement

Practical Session 2

  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.
  • Advanced Facebook advertising using tools like Qwaya

Linkedin Marketing

  • What is LinkedIn?
  • Understanding LinkedIn
  • Company profile vs Individual profiles
  • Understanding Linkedin groups
  • How to do marketing on LinkedIn groups
  • Linkedin advertising & it’s best practices
  • Increasing ROI from LinkedIn Ads
  • Linkedin publishing
  • Company pages
  • Adv on LinkedIn
  • Display vs text

Twitter Marketing

  • Understanding Twitter
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards

Video Marketing

  • Understanding Video Campaign
  • Creating 1st Video Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Uploading videos on video marketing websites
  • Using youtube for business
  • Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • Creating Video ADgroups
  • Targeting Options
  • Understanding Bid Strategy

We HIIM provide the Best Social Media Marketing Training in Dilsukhnagar, Hyderabad it is not said by us that is what our students say.